utah for blog

For Immediate Release – On the heels of announcing the top emerging international destinations its travel advisors are booking on behalf of their luxury leisure clientele, Ovation Travel Group, Lawyers Travel's parent company and one of the largest independently owned travel management companies headquartered in the US, is revealing the top emerging destinations within the United States. Domestically, bookings among Ovation advisors have soared for experiences in America’s West – namely in Montana and Utah – as well as for three of the country’s most unique cities: Austin (TX), Charleston (SC) and Nashville (TN).

“Ovation Travel Group has seen significant, growing interest among our luxury leisure clientele in enjoying authentic experiences and the breathtaking natural beauty that make the American West so distinctive and appealing. Leading the pack are Montana and Utah thanks in part to some of the exceptional exclusive resorts now available there,” noted Paul Metselaar, CEO and Chairman of Ovation Travel Group, now celebrating its 35th year of service. “To counsel clients from a position of knowledge and expertise, and to ensure they live up to our promise to remain ‘your trusted travel partner,’ our advisors are experiencing these destinations themselves. They are committed to staying on the cutting-edge of our clientele’s evolving interests.”

Montana and Utah Enticing Affluent Travelers
“More and more, Ovation’s clients are expressing a desire to experience the exotic that can be found in more remote places, including within the United States,” explained Gina Gabbard, Senior Vice President of Leisure & Independent Advisors for Ovation. “While the American West often conjures up imagery of another time, we are finding that with the contemporary rustic elegance now available through resorts like Auberge’s The Lodge at Blue Sky in Utah’s ski region – the hottest new opening this year in Utah – and the Resort at Paws Up in Montana, our affluent travelers are eagerly re-discovering this region.”

“There are many reasons why Montana is an ‘emerging’ destination. There is nothing else quite like it. The dramatic landscape of Montana is surreal and driving the Going-to-the-Sun Road in Glacier National Park is otherworldly,” noted Ashley E. Diamond, New York-based luxury travel consultant for Ovation. “My clients are interested in the great outdoors, national parks and glamping, and the new Montage Big Sky will provide a much-needed luxury ski property, too.”

“For those who seek a true luxury experience, Amangiri in Utah is a five-star ultra-luxury property in the most breathtaking setting in America. It provides the ultimate access to the national parks, Lake Powell and some of the most photographic canyon landscapes in the world,” explained Andrew Steinberg, luxury travel concierge for Ovation in New York. “It’s the first time this level of service and accommodations have been available where every detail is carefully planned, including its magical spa. Close to the Four Corners where Utah, Arizona, Colorado and New Mexico meet, it is one of the most coveted locations to experience nature.”

Austin, Texas
“There is perhaps no place in Texas that’s more hip than its capital city, Austin. From its renowned music scene to celebrated culinary offerings, all set amidst what is arguably the most beautiful landscape in the state, Austin has a distinct vibe that makes it increasingly attractive to Ovation’s clients,” stated Gabbard. “With internationally known events like South by Southwest, it’s no wonder that Austin claims to be the ‘live music capital of the world.’”

Charleston, South Carolina
“Charleston provides just enough history and culture, and the benefit of having beautiful beaches and mild weather year-round doesn’t hurt,” said Ovation luxury travel advisor Sylvia Lebovitch of New York. “The food scene has been blowing up in the past few years. Husk and Fig are two of the most coveted reservations to get.”

Nashville, Tennessee
“While long associated primarily with country music, Nashville has quietly transformed itself into a cultural mecca that is cosmopolitan and infinitely trendy,” explained Gabbard. “Increasingly, Nashville is being viewed as a hidden gem of a getaway for our leisure clients, thanks to some of the South’s finest hotels and restaurants.”

For counsel and assistance with international luxury vacations, as well as domestically, travelers are invited to tap into the expertise of Ovation Travel Group’s experienced advisors by calling 800.977.5893 or emailing vacations@ovationtravel.com. Ovation’s luxury leisure travel division is also inviting independent advisors to learn how to qualify for its program by visiting https://www.ovationtravel.com/become-an-independent.