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Ovation Travel Group, Lawyers Travel's parent company and one of the largest independently owned travel management companies headquartered in the US, signs reseller agreement with travel booking and expense solution Zeno, bringing new nested booking detail, logic and fare capabilities to clients

Serko Limited (NZX & ASX:SKO), a leader in online travel booking and expense management for business, this week announced the signing of Ovation Travel Group as a Zeno reseller partner for North America. The agreement brings Zeno’s user-friendly, consumer grade travel booking and expense platform to Ovation customers and continues to expand Serko’s presence in North America.

Ovation plans to offer Zeno, with its new nested booking detail, logic and fare capabilities, to clients of Ovation as well as Ovation’s sister company, Lawyers Travel.

“The level of flexibility and customization available through Zeno is impressive,” said Michael Steiner, Executive Vice President at Ovation. “Because our team at Ovation takes immense pride in providing highly personalized, top-of-the-line service to our clients, offering the Zeno booking and expense solution felt like a natural fit. Zeno’s fresh, user-friendly interface appeals to modern travelers and travel arrangers and at the same time, it’s programmable and flexible enough to meet each client’s unique needs.”

Zeno’s new ‘intelligent nesting’ functionality provides flexibility, whereby program managers can create virtually unlimited levels of dynamic coding to help capture client and project references for accounting purposes.

New logic configuration options allow corporate clients using Zeno to select from multiple air search paths designed to align with a company’s corporate culture and travel program goals.

Zeno’s AI based recommendations which consider policy and preferred supplier preferences as well as traveler preference can be configured to a scale from most efficient for traveler through to best price or a balance of the two.  

Finally, new faring capabilities allow Zeno to search and combine two one-way fares in addition to single airline roundtrip offerings in search of the absolute lowest available fare. The ability to mix and match outbound and inbound flights with different carriers also includes a ‘threshold’ monitor designed to give program managers the ability to set a dollar threshold providing the ultimate ability to control their air spend.

“We’re excited to be working with Ovation on implementing Zeno for their corporate customers,” said Serko SVP of North America Tony D’Astolfo. “Ovation has built a great reputation for providing service tailored for their clients, as it has done with the legal profession, where their specialization and expertise is unparalleled. We’re excited to provide a travel and expense solution that travelers want to use, and that is flexible enough to accommodate different corporate cultures and requirements with ease.”

The reseller agreement is part of Serko’s TMC Community Program, which provides unique benefits to agencies that sign partnership agreements for Zeno, Serko’s next-generation travel booking and expense management tool, in 2020. The Community Program is designed to provide TMCs with a competitive advantage through accelerated onboarding, deferred implementation fees and zero minimums until 2021, as well as significant referral commissions for Zeno Expense.

About Serko
Serko is a market leading travel and expense technology solution, used by over 6,800 corporate entities who combined book more than US$4.5bn of travel a year through Serko’s platforms. Zeno is Serko’s next generation travel management application, using intelligent technology, predictive workflows, and a global travel marketplace to transform business travel across the entire journey. Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO). Serko employs more than 240 people worldwide, with its headquarters in New Zealand, and offices across Australia, China, and the U.S. Visit for more information.

About Ovation Travel Group
Ovation Travel Group is an independently owned, $1.6 billion travel management company with experienced travel consultants in more than 30 locations throughout the United States and United Kingdom. Ovation serves over 700 clients from industries including advertising, architecture, biotechnology, consulting firms, entertainment, financial services, healthcare, law, media, not for profit, technology and more. Ovation’s law firm-focused company, Lawyers Travel, serves over 200 law firm clients. Visit for more information.